Choosing a domain name is in many ways similar to choosing a company name; it requires a lot of thinking and consideration. Your domain-specific name is your identity on the internet, and so, you should make sure that you pick one that is easy to remember, fits your business and is easy to find. Here are a few tips to can help you make the right choice.
Maintain simplicity at all cost
Go for a domain name that is easy to adopt and type. If you use slags or words with multiple spellings, you will quickly lose clients who may not know which specific options to pick when trying to locate your site. Thus, use the most straightforward names that bring out the services or products you offer.
Keep it short and simple
If your domain name is complicated and lengthy, you risk clients mistyping or misspelling it. Thus, go for short and straightforward options which anyone can easily understand and remember.
Always use keywords
Try using keywords that accurately describe your products or services. For example, if you are running a professional carpentry business, you may want to register carpenter.com or woodwork.com.
Target your prefered area
If you’ve got a local business, consider including your state or city in your domain name. This will make it easy for local customers to find and remember it. For example, if you are a professional carpenter and reside in Chicago, you can use chicagocarpenter.com.
Avoid numbers and hyphens
Hyphens and figures are often misunderstood, i.e. people who hear your website address do not know if you are using a number, e.g. 6 or it is spelt out, e.g. six. If you must use any of these in your domain, register the different variations to be safe.
There are hundreds of registered domain names out there and thus having one that is catchy and memorable is essential. To quickly come up with one, share your ideal domain names with close friends and family members and find out what they specifically think of the presented options. At the end of the day, you will have one or two best options which you can work together.
Proper research will help you get a good name that is not copyrighted, trademarked or being used by another company. The process will also help you identify domain names of your competitors and how well they have been embraced by the targeted market.